This is the 4th new vehicle I have purchased from Portsmouth Ford over the years. It is the only place I would buy a Ford. Why? Their customer focused business model takes all the hassle out of buying a car. Every vehicle has the sticker price, they discount that automatically to the invoice price, then give you any factory rebates on top of that. Do your research and you'll find their offer on your trade in is very fair. With most dealerships you will eventually get there, but with lots of negotiating and back and forth. Go to Portsmouth Ford and cut through all the BS and get a car at probably the best price you can. They are a very high volume dealer with lots of vehicles on the lot to pick from, If you are buying a Ford doo yourself a favor and give them a visit.